Off-White™ is pleased to announce 10x10: Icons Reimagined.

This new, provocative project presents the 10 most recognizable icons from the Off-White™ archives as blank canvases, newly reimagined by 10 trailblazing global creatives. Starting from May 2026 through April 2027, a global series of events will take place around the world to celebrate the “10x10” project and unveil the exclusive products created by the collective.Join The Community To Stay Close To The Release And Be The First To Know. SIGN UP FOR UPDATES

From musicians Scott Mescudi and A$AP Nast to designers Ava Nirui, Yuta Hosokawa, RaulLopez, and Guillermo Andrade to multidisciplinary creatives, Renell Medrano, Veneda Carter,Stéphane Ashpool, and Bafic, every 10x10 creator had an existing relationship with the brand. Theyhad knowledge of and respect for Off-White™ codes but also, critically, all brought a strong point of view, rooted in courage and fearlessness. Each was committed to following their personal vision,hacking the system, and taking their designated icon into the future by always questioningeverything.